#Case study &TV

About – &TV And TV (&TV) is a Hindi language entertainment channel owned by Zee Entertainment Enterprises. Launched as a general entertainment channel from ZEEL group, it started broadcasting on 2 March 2015. Campaign: &TV introduced a campaign on Gender

#Case study Kaatelal & Sons

About – Sony SAB Sony SAB was launched as SAB TV by the Sri Adhikari Brothers on 23 April 1999. At first, it was launched as a Hindi-language comedy channel. Sony Pictures Networks took over SAB TV in March 2005