Koo, a local micro-blogging platform and India’s response to Twitter was brought into the world in 2020 amid the maxims ‘ Vocal for Local’ and ‘Make in India ‘ by Aprameya Radhakrishnan and Mayank Bidawatka. One of the biggest USP of the KOO app is its ability for users to communicate in over ten regional languages: Hindi, Marathi, Kannada, Tamil, Telugu, Assamese, Gujarati, Punjabi, Bengali, and English.
Koo is now moving towards creating an ethical and reliable social space to avoid the widespread misinformation and fake news prevailing in India.
To establish KOO as one of a kind micro-blogging platform in India, promote its USPs, build trust among the users in its reliability and safety, and make KOO a prominent placeholder amongst the top Indian audience. To promote Koo in the sports domain.
Koo app was accepted well by the media and we were able to deliver the best outputs
Coverage garnered in Aaj Tak (Twice), News Nation – 1 Time, News 24 – 6 Times (Koos on Footer), Sports Yaari (Twice) and 208 print media coverage.
Case Study KOO Sport by Pawan PR24x7