TAFE offers free tractor rental for small farmers of Uttar Pradesh during COVID-19TAFE cultivates 160,000 acres free for small farmers during COVID-19 About–TAFE TAFE is the world’s third largest tractor manufacturer and second largest in India by volumes with an annual sale of about 150,000 tractors; TAFE is one of the leading exporters of tractors […]
5 Reasons, Why PR is an integral part of branding
In the marketing world, a thoughtfully designed marketing strategy and thought-through approach towards PR are the key ingredients that add to any brand or business’s success story. Public Relations, as a process of communication, is one of the most effective ways to build on marketing strategies and create a solid online and offline reputation. Public […]
Significance of media monitoring in the digital era
If you go back in the past, you can see how far digitalization has upended and impacted the day-to-day life of humans. Apparently, the internet has been one of the sole reasons behind transforming the marketing techniques for brands. In current times, we have seen it that more often than not, brands using digital mediums […]
Top 09 reasons to do PR in the current scenario
We are living in a world where every day is filled with several uncertainties. In a spare of a few months, our whole outlook towards the world as well as to our lives have changed. While this change may have given birth to various possibilities and opportunities, it holds the power to shift the dynamics […]
Myths Uncovered About Public Relations
Yet public relations is still more art than science. There are many myths and misconceptions about PR that are not only wrong but, in many cases, dangerously wrong.
Importance of Media Monitoring
The evolution of the digital media landscape over the last decade, businesses have realized the importance and benefits of media monitoring services. Monitoring helps brands to gain competitive advantage by tracking topics across print, online, and broadcast media output. It can also be defined as the continuous process of listening to who is saying what […]
Social Media Monitoring vs. Social Listening
In this era of emerging technology, there is no chance of doing business or establishing one without any involvement in social media. Social media monitoring and listening both are unique techniques to view, measure and analyze your audience thus help your brand to improve customer relations and communication. For social media monitoring to benefit your […]
Career in Public Relations : Student Guide
Public relations is a process of building and maintaining a favourable public image of the Brand or Organization. It defines the relationship between the company and the public. People working in PR help the company or an individual to generate a positive reputation with the public through various unpaid or earned communications, which includes traditional […]
7 Key metrics for measuring Digital PR success
Digital PR is an online marketing strategy used by businesses to increase their online presence. Digital PR agencies network with journalists, bloggers and influencers and send press releases to gain high-quality backlinks, social media mentions and improve their Search Engine Optimisation (SEO). What Is Digital PR? Digital PR involves gaining high-quality backlinks from websites and online publications […]
Regional PR, Success formula For 2020
India, a land of diversity, a multilingual country, where the water doth changed every two miles and dialect every four, don’t be shocked if I say that more than 19,500 languages are spoken in India as a mother tongue as it’s a fact. When one doesn’t compromise with their outfits, their food so then why […]
