About – &TV

And TV (&TV) is a Hindi language entertainment channel owned by Zee Entertainment Enterprises. Launched as a general entertainment channel from ZEEL group, it started broadcasting on 2 March 2015.


&TV introduced a campaign on Gender Equality on the occasion of International Women’s Day


To celebrate International Women’s Day and create a campaign that could spread awareness about gender equality. To educate audience about how women are matching up shoulder to shoulder with men to own and run a family and also how they are contributing in the overall growth of the society.

In turn the brand also desired to grow by leaps and bounces in the Eikona coverage ranking and intended to spread correct messaging across the country with maximum outreach to the audience.


PR Strategy:

PR Tool used: Quotes & Artist Profiling


The campaign was well received by the media and consecutively for Two Months – May & June &TV was ranking Number 1 in Eikona.