PR Case Study: Koo App – Sports-Focused Media Outreach
A multi-market PR campaign to position Koo as a trusted, India-first micro-blogging platform through
strategic sports media engagement.
Campaign Overview
Koo aimed to strengthen its visibility as a multilingual, reliable social platform aligned with Vocal for Local and Make in India. PR24x7 led media outreach to highlight Koo’s USPs, build credibility, and expand reach—especially within the sports segment.
Project Scale
The campaign covered key markets across North and Central India, focusing on sports journalists and CAT A media across print, online, and broadcast. Multiple story angles promoted exclusive sports content while reinforcing Koo’s ethical and India-first positioning.
Participation & Impact
The initiative delivered strong national and regional coverage across leading TV channels and digital platforms, achieving 208+ print coverages, 805 online coverages, and 633 embeds (555 CAT A). The campaign successfully boosted brand visibility, trust, and adoption among sports audiences.