The evolution of the digital media landscape over the last decade, businesses have realized the importance and benefits of media monitoring services. Monitoring helps brands to gain competitive advantage by tracking topics across print, online, and broadcast media output. It can also be defined as the continuous process of listening to who is saying what […]
Social Media Monitoring vs. Social Listening
In this era of emerging technology, there is no chance of doing business or establishing one without any involvement in social media. Social media monitoring and listening both are unique techniques to view, measure and analyze your audience thus help your brand to improve customer relations and communication. For social media monitoring to benefit your […]
