About – Gramophone – It’s Madhya Pradesh based service provider, agro sector company. The company updates the farmer with the latest information, technology, and kind of information to yield the best result in farming.
Challenges – Lack of awareness within the media fraternity as it was a new startup, Without media recognition, it became tough for the client to build trust on farmers, convince and connect them with their unique idea.
PR Strategy – Organised Seminars in different villages, agriculture colleges, and towns, to make a direct reach to farmers.
To understand the media’s needs, create convincing articles to grab their attention as well as satisfy the client.
Result – Many farmers installed the application in their smartphones in no time just after a few published coverages.