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Public relations as a career

Public relations is a process of building and maintaining a favourable public image of the Brand or Organization. It defines the relationship between the company and the public. People working in PR help the company or an individual to generate a positive reputation with the public through various unpaid or earned communications, which includes traditional media, social media, and direct personal engagements. 

They also aid their clients with defending their public image in the time of crisis. If you find yourself interested in maintaining relations, PR is the perfect platform for you. 

What PR professionals do?

Public relations is a vast field of work where there are a number of opportunities for any individual to build his career. Public relations is all about creating and maintaining relationships with the public and clients. The main job of any PR professional is to engage himself with the public as much as possible. Building networks is the most essential role in a PR agency. If you are in PR you will be accountable for establishing and maintaining relationships with consumers, communities, employees, clients,  and public interest groups by writing press releases and other paid or earned media communications, acknowledging the requests for press conferences, and upskilling client representatives in an accurate manner.

 Mentioned below are some of the major responsibilities you have to undertake if you are thinking to build your career in PR:

  • Writing and producing press releases and other media communications to promote clients.
  • Planning PR campaigns and publicity programs
  • Responding to the enquiries from the public, the press, and related organisations.
  • Organising and taking part in promotional events like- press conferences, launch days, exhibition, tours and visits etc.
  • Frequently showing up at public interviews and presentations.
  • Providing your clients with significant information regarding new promotional opportunities and current PR campaigns.
  • Studying and analysing media coverage.
  • Conducting relevant market research
  • Studying consumer marketing
  • Creating and maintaining unique web content
  • Identifying trends and group interests and providing advice on business decisions.

Depending upon your interest you can also look at some other more general marketing responsibilities.

How to enter into PR

Pr provides the opportunity to work across many sectors, according to your interest you can decide the field in which you would like to adapt yourself. A PR professional is the kind of person who can make the public understand the importance of the brand and eventually increasing the brand value. To get into PR you need to have a strong skill set that will help in persuading people. You need to be up to date with details, quick and smart thinking, communication skills (written as well as oral). A person who is interested in PR can pursue any bachelor degree and then take up a master degree in Public relations. This can be offered in various types depending on the institution and the course that is provided. Many colleges have a Masters in communication while focusing on PR.

Leading institutes in India to pursue PR as a career

Here is the list of some leading institutes that can boost your PR career to heights.

S.No.Institute NameWebsite
1 Xavier’s Institute of Communications (XIC), Mumbai Click Here
2 Indian Institute of Mass Communications (IIMC), Delhi Click Here
3 Symbiosis’ Institutes: SIMC, Pune & SSMC, BangaloreClick Here
4 Delhi School of Communications (DSC), Delhi Click Here

Top Skills of a PR Pro

  • Good communicator
  • Futuristic
  • creative
  • Honest
  • Respectful and courteousness

  • Precise thinking
  • Good networking skills
  • Audience minded
  • competitive
  •  Flexible

Basic PR Tactics

you need PR tools and tactics that support and integrate with your overall business objectives and your marketing strategy. These tactics aid you in reaching your marketing goals within a short time duration.

8 Basic Example of PR tactics
Job Title DescriptionSalary
Brand AmbassadorA company chooses a brand ambassador to be the “face” of the brand. Ideally, the candidate is a tastemaker in their communities and should plan to use already established networks and relationships to market the brand via word-of-mouth marketing tacticsRs.2,40,000–Rs.7,22,000
Content managerContent Manager oversees all public relations activities and marketing content initiatives, across multiple platforms and formats, to drive sales, engagement, retention, leads, and positive customer behaviorRs.2,38,000– Rs.10,50,000
Content StrategistA PR content strategist identifies what content you’re creating, for which audience, to meet which objectives, and with what projected results.Rs.2,04,000– Rs.12,30,000
CopywriterA copywriter creates written content for the purpose of advertising and other forms of marketing.Rs.1,80,000– Rs.5,76,000
EditorPR editors review, edit, fact-check, and rewrite the work of the company’s website content or corporate stuffRs.1,80,000– Rs.12,00,000
Event coordinatorEvent coordinators control an event from conception to
clean up. They meet with clients to work out event details, plan with the client and their team, scout and book locations, food, entertainment, staff and clean up
Rs.1,56,000– Rs.5,40,000
Manager, Digital and social mediaSocial media managers are responsible for curating a brand’s social channels. They monitor, moderate and respond to audience comments; manage social media partnerships with other brands; and create and/or post shareable videos and images.
They also strategize and execute digital marketing campaigns and gather and analyze the data results from those campaigns.
Rs.1,44,000– Rs.6,39,600
Media DirectorA media director conceptualizes and implements strategic public relations initiatives for clients.Rs1,25,600 – Rs.1,97,400
Public Affair ManagerPublic affairs managers work to advance the interests of their employers with decision-making bodies such as the UK government and Parliament, the EU, industry regulators, local government and non-departmental public bodies.Rs.96,000 – Rs.8,40,000
Public Relations DirectorPublic relations directors develop and execute strategies that are intended to create and uphold a positive public image for clients.Rs.96,000 – Rs.5,88,000
PublicistA publicist is a person whose job is to generate and manage publicity for a company, a brand, or public figure – especially a celebrity – or for a work such as a book, film, or album. Publicists are public relations specialists who have the role to maintain and represent the images of individuals, rather than representing an entire corporationRs.96,000 – Rs.8,40,000
Social Media AnalystA social media analyst boosts the online presence of a company by integrating social media, search engine optimization techniques and blogging into a brand’s identityRs.1,68,000– Rs.6,00,000
Social Media ManagerSocial media managers are in charge of representing a company across social channels as the sole voice of the brand. They respond to comments, compile campaigns and create content. These experts provide organizations with the guidance needed to enhance their online presence.Rs.1,44,000– Rs.8,00,400
Technical writerA public relations writer delivers a compelling message to influence the behavior or opinions of a broad, general audience. A technical writer provides concise answers to specific problems faced by a small, specialized audienceRs.1,92,000– Rs.9,54,000

Conclusion

Public relations as a career plan requires you to work in such a way that your client’s policies, objectives and merchandise are presented in the right manner to a right set of audience. It requires long hours and continuously adopts news means and techniques so that the goals of the company or organisation that they work for or represent are met.If you find yourself interested in this field, this is the time to explore and connect.

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