Media MonitoringMedia monitoring refers to the activity of monitoring the output of the print, online and broadcast media. It is essential in the field of PR because it helps to gain market intelligence by tracking brand competitors and current ongoing of the industry and stay up to date with the latest trends. It is highly helpful in preventing a crisis and to take proper action in time.
Analysis of Market
Presently, most of the companies, brands, agencies and celebrity individuals utilize the tool of media monitoring to identify and track any news mentioning their brands or executives in the media. Some also use media monitoring tools to track the success of their announcements, brand awareness in market, to find information of their competitors, to benchmark performance against their competitors, to gather industry intelligence and to identify media opportunities. Currently, news in traditional or print media such as tabloids, periodicals, journals, magazines etc., is monitored by capturing thousands of clips from newspapers and online news sources. Additionally, it also offers news monitoring in different language from Tier I, Tier II and Tier III areas.