Media Monitoring

Media monitoring refers to the activity of monitoring the output of the print, online and broadcast media. It is essential in the field of PR because it helps to gain market intelligence by tracking brand competitors and current ongoing of the industry and stay up to date with the latest trends. It is highly helpful in preventing a crisis and to take proper action in time.

Analysis of Market

Presently, most of the companies, brands, agencies and celebrity individuals utilize the tool of media monitoring to identify and track any news mentioning their brands or executives in the media. Some also use media monitoring tools to track the success of their announcements, brand awareness in market, to find information of their competitors, to benchmark performance against their competitors, to gather industry intelligence and to identify media opportunities. Currently, news in traditional or print media such as tabloids, periodicals, journals, magazines etc., is monitored by capturing thousands of clips from newspapers and online news sources. Additionally, it also offers news monitoring in different language from Tier I, Tier II and Tier III areas.

How we provide services

  • Situation Analyses As public relations professional, we study about the organization so that we can have a accurate understanding of our clients to develop a proper strategic plan.
  • In time of Planning, we explore all the problems, challenges and opportunities that will benefit our client
  • After analyzing, we set our objectives and deadline accordingly
  • To achieve our target, we plan various media opportunities like planning special and exclusive stories for top publications or planning a press meet or even interviews ( telephonic, emails, one on one)
  • We expertise in providing top quality service and that too in the given deadline
  • We are available 24x7 in 365 days because of which our client can contact us anytime in urgency

What's your benefit

  • Client satisfaction is always our primary concern no matter what.
  • We expertise in enhancing the relationship between media and the brand.
  • Strengthen and built brand awareness
  • Specialize in crisis management
  • Along with Tier I and Tier II, we have a strong presence of network in Tier III markets as well.

Press Conference

To get maximum media attention, the press conference is an essential tool in the PR field. It is generally held by the spokesperson or a press liaison to distribute information and to interact with the media.

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Press Release Dissemination

As the phrase suggests, dissemination refers to broadcasting a message or information to the public or the target audience through media.

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PR Analysis

A situational analysis helps to identify the external and internal concerns of a brand based upon which proper initiatives are taken.

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