Vikas Rajora is the Chief Operating Officer – Public Affairs at PR 24×7 and has been part of this organization since 2012. Having more than a decade of experience in crisis management and public relations, he has contributed to building a strong public affairs and communications relations at PR 24×7. His areas of expertise include crisis management, media relations, and market analysis. Battling complex communication challenges with a strategic mindset, he has always come up with practical solutions. Over these years, he has worked closely with leading corporates of India, built trust through good performance, and insight-driven strategies.