Successful Public Hearing of Dhirauli Coal Block
A high-stakes PR campaign to manage and ensure the smooth, successful
completion of the environmental clearance public hearing for the Dhirauli
Coal Block in Singrauli, Madhya Pradesh.
Campaign Overview: Dhirauli Coal Block
The public hearing was organized on 04 May 2022 for environmental clearance of the Dhirauli Coal Project in Sarai tehsil, village Berdaha. The objective was to secure crucial environmental clearance while spreading positive awareness among the villagers and managing potential negative activism.
Project Scale
Largest coal block in MP: 2672 Ha. area, 586 MT geological resource. Estimated revenue: ₹398.27 Cr per annum.
Participation
Approx. 2000 local villagers from all 8 affected villages were present and openly supported the project.
THE HURDLES
Key Challenges
Remote Location Media
Inviting reporters and journalists to the remote Dhirauli village location for the hearing.
Activist Management
Diverting and stopping anti-project activists from creating disruption or issues during the hearing.
Maintaining Decorum
Ensuring peace and decorum among villagers, activists, media, and official guests.
Negative Coverage Control
Deterring the media from publishing negative stories on both the hearing process and the coal block project.
Key Pointers Coverage
Ensuring all important, positive project pointers were covered in print publications.
THE SOLUTION
Targeted PR Strategy
A proactive, relationship-driven strategy focused on pre-event engagement and flawless on-ground execution.
On-Ground Activation
Villager Consultation
Media Logistics
Press Release
01
Pre-Event Consultation
The team personally visited all 8 affected villages (Aamdand, Amraikhoh, Belwar, Sirsavah, Basi Berdah, Jhalri, Dhirauli, Fatpani) to gather opinions and address concerns about the project directly, ensuring support.
02
Immersive Activities
Managed proper seating arrangements for over 100 media/guests, provided food and water, and handled travel logistics. This facilitated a smooth environment for dialogue.
03
Media Closure & Reporting
Issued a press release with proper pictures, conducted a final media round to answer remaining queries, and provided the client with a consolidated coverage report within two days.
04
Critical Query Management
A key highlight was how the Collector and Adani team thoroughly answered media queries regarding land acquisition and the mine project, successfully neutralizing potential negative angles.
Headlines That Secured Clearance
Highlights from the successful media coverage across major publications.
Dainik Bhaskar
Singrauli
"Dhirauli Coal Block Public Hearing Successfully Concluded"
– Covered big size story showcasing the peaceful event.
Dainik Jagran
Singrauli
"Villagers Supported the Project, Got Assurance of Solutions"
– Focused on positive villager support and commitment to addressing concerns.
Patrika
Singrauli
"The Project Will Increase Revenue for the State Government"
– Highlighted the economic benefits of the Dhirauli Coal Block.
Outcomes
Successful Event & Coverage
Successful
Met all compliance goals
Published next day
Big Size
Coverage in Top Publications
Dainik Bhaskar, Patrika, Raj Express, etc.
- Key Achievement
- Garnered big size, positive coverage across all major print publications.
- Achieved same-day coverage on websites.
- Kept the client fully updated in real-time.
- Shared a consolidated report of all coverage within two days.
Conclusion
The public hearing for the Dhirauli Coal Block successfully concluded on 04 May 2022. Due to meticulous pre-event groundwork and expert on-ground media management, the event remained peaceful, garnered overwhelming support from the local community, and secured predominantly positive media coverage, essential for the project’s environmental clearance.
“Flawless execution of the PR strategy ensured the crucial public hearing was a resounding success, setting a positive precedent for the project’s future.”
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