Case Studies

Celebrating Maha Shivratri with &TV

A strategic PR campaign connecting stars from 'Happu Ki Ultan Paltan' and
'Bhabhiji Ghar Pe Hai' with their fans through spiritual journeys to Ujjain and
Varanasi.

Campaign Overview

On the holy occasion of Maha Shivratri, PR24x7 executed a high-impact PR campaign. Artists visited sacred locations to seek blessings and promote their shows, creating a unique blend of spirituality and entertainment marketing.

Ujjain - Mahakaleshwar Temple

Yogesh Tripathi (Daroga Happu Singh) & Geetanjali Mishra (Rajesh) from 'Happu Ki Ultan Paltan'.

Varanasi - Kashi Vishwanath

Asif Sheikh (Vibhuti Narayan) & Vidisha Shrivastav (Anita Bhabhi) from 'Bhabhiji Ghar Pe Hai'.

THE HURDLES

Key Challenges

Logistics Coordination

Managing complex travel and media logistics for simultaneous visits to Ujjain and Varanasi.

Media Management

Handling Tier-1 national media (Dainik Jagran, Aaj Tak) alongside diverse local outlets.

Tight Schedules

Prioritizing high volumes of interview requests while adhering to strict artist availability.

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Developing diverse story angles to ensure extensive and varied media coverage.

THE SOLUTION

COMPREHENSIVE PR STRATEGY

A multi-faceted approach focusing on spiritual connection, meticulous planning, and relationship management.

Press Conferences

Press Release

Artist Interviews

On Ground Activities

01 Meticulous Planning

Detailed pre-planning of daily activities was crucial. We managed timings for meals, snacks, and interviews precisely to avoid last-minute confusion. This ensured artists remained fresh and available for media interactions

02 Immersive Activities

We organized culturally relevant outdoor activities. In Varanasi, artists participated in boating and Ganga Aarti. In Ujjain, they visited the Mahakal Corridor. These provided rich visual content for the media.

03 Relationship Leverage

A key achievement was securing support from the PROs of Ujjain and Kashi temples. This facilitated smooth darshan and VIP access, resulting in high-quality news conversion without logistical hiccups.

04 Content & Follow-ups

We issued both pre-event and post-event press releases to maintain buzz. Strong follow-ups with media representatives ensured queries were addressed instantly, fostering long-term relationships.

Headlines That Made Waves

Highlights from the extensive media coverage received across print and digital platforms.

Dainik Bhaskar

Ujjain

"Happu Singh ke kirdaar ne mere jeevan ko puri tarah badal diya"

– Yogesh Tripathi shares his journey after Mahakal Darshan.

Dainik Jagran iNext

Varanasi

"Pasand hai Banaras ki kachori va mithai"

– Asif Sheikh recalls his childhood memories in Kashi.

Amar Ujala

Ujjain

"Mahakaleshwar ke samne pahunchte hi phaphak padin Geetanjali"

– An emotional spiritual moment for Geetanjali Mishra.

Outcomes

Unmatched Visibility

45+

Coverages in Ujjain

Published next day

24+

Coverages in Varanasi

Print, Online & TV

Media attendance was exceptional in both cities. Secured coverage in top-tier publications like Dainik Jagran, Dainik Bhaskar, Patrika, Amar Ujala, Times of India, and Hindustan.

Conclusion

The strategic planning and execution of &TV artists’ visits to Ujjain and Varanasi resulted in widespread media coverage and enhanced brand visibility. This underscores the effectiveness of a well-coordinated PR strategy in achieving our objectives.

“The event not only boosted media engagement but also strengthened the shows’ connection with their audiences.”