Case Studies

Driving Ambition: The Mahindra BAJA SAEINDIA PR Triumph

A decade-long commitment to managing media for one of India's
premier engineering design competitions, ensuring national visibility and punctual coverage.

Campaign Overview

To amplify the scale and impact of Mahindra BAJA SAEINDIA, PR24x7 executed a strategic, multi-phase communication plan designed to spotlight student innovation and engineering excellence. The aim was to ensure strong event visibility, smooth media coordination, and impactful coverage across print, digital, and electronic platforms.

Managing Complex Coordination

A structured three-slot communication plan—Announcement, Press Conference & Finale—helped maintain momentum. Each phase highlighted innovation, competition scale, and student engineering talent, ensuring powerful, sustained media visibility.

Crafting a Multi-Phase PR Story

THE HURDLES

Key PR and Logistics Challenges

Multi-Regional Media

Managing media from three different regions was the most challenging part of the event.

Arduous Timings

Convincing media to come daily at 6 a.m. and also compelling them to attend on Sunday.

Controlled Shooting Spots

Adjusting to new rules where media was given specific spots to shoot, preventing unwelcome entry.

Information Punctuality

On-ground media management to ensure legitimate information is conveyed and coverage is released punctually.

THE SOLUTION

Phased 3-Slot PR Strategy

A comprehensive strategy to cover the event’s lifecycle from announcement to the grand finale, maximizing media presence across three key phases.

Event Announcements

Press Conferences

Winner Interviews

01 Slot I: The Announcement

This phase takes place in October-November, where the entire BAJA SAEINDIA event is formally announced to the public and media.

02 Slot II: Finale Inauguration

A second major press conference is held in January to inaugurate the event’s finale phase and build anticipation for the dynamic challenges.

03 Slot III: Results & Winner

The final event on the Last Sunday of January, where results are declared, the winner is announced, and the winning team is interviewed by the media.

The PR approach ensured coverage of all event insights, from initial announcement to the final winner’s journey.

Headlines That Made Waves

Snapshots of the impact, showcasing the scale of student participation and the rigor of the competition.

Event Scope

Pithampur Site

"Over 4k students test their mettle on rough tracks as BAJA SAEINDIA concludes."

– Coverage highlighted the 107 qualified teams and over 4,000 participating students.

Competition Core

Endurance Race

"22 teams race on the 4.5 km Endurance track; the ultimate test of the All-Terrain Vehicle."

– Details on the 2-hour long Endurance event, flagged off by Rakesh Sood, MD, TRIM India.

Winners Announced

Top Honors

"Institute of Technology, Nirma University wins BAJA; Govt. College of Engineering takes eBAJA."

– Highlighting the winners in both the mechanical (BAJA) and electric (eBAJA) categories.

Outcomes

Enduring National Recognition

10+

Years of Partnership

Successfully covering the event since its early days

4000+

Students Mobilized

Scale of participation for the annual event

BAJA has consistently grown in popularity and become a bigger event nationally.
Successful management of media logistics across three regions for a decade.
Ensured punctual delivery of coverage aligning with the event’s three distinct PR slots.

Conclusion

The Mahindra BAJA case study highlights PR24x7’s expertise in managing large-scale, high-stakes events with complex media logistics. Our phased strategy and commitment to punctuality ensured that a decade of engineering excellence received the national spotlight it deserved, year after year.

“Our success lay in transforming challenging time constraints and complex on-ground management into timely, high-impact national press coverage.”