About – VYRL
“VYRL Originals is an artist first music platform which has been at the forefront of creating a category and culture.
Campaign:
Pav Dharia “Nahi Karna Viah” Song was launched By VYRL Music
Objective:
To Create Buzz about this song and actor
Challenges:
- Reaching out to media and explaining them the concept of the show
- Arrange for interactions with the artist
- Sell the concept of the Song and idea behind the campaign
- To ensure media covers the campaign
- Continuous follow-ups
PR Tool used: Press Release & Artist interactions
- The campaign was delivered by a Press Conference to the media
- However the press Conference was followed with artist interactions
- The new talent also addressed the concerns and stigma’s of our society today
- Q&A with media
Result:
- The campaign was well received by the media
- All top newspapers covered the campaign
- One of the Successful launch with 7 Million plus Views on this song campaign that garnered maximum media interest