Axis Bank
Axis Mutual Fund
SBI Life
Bandhan Bank
Bajaj Alliance
Bajaj Alliance Insurance ltd
ICICI PRUDENTIAL LIFE INSURANCE
IDFC FIRST Bank
Objective:
Maximizing brand visibility with an emphasis on Innovation & Inclusion.
Sample PR Work: PR Value Delivered
1. Simplified FD booking via mobile app: 1668200
2. Commitment towards supporting Cancer Research and Care initiatives in India: 3964975
3. Partnership with Marg ERP for accounting solutions: 2257805
4. ARISE Women’s Savings Account launch: 2095050
Results (Last quarter):
• Wide media coverage in Nagpur and Chennai.
• Strengthened thought leadership in digital banking.
• Emphasis on inclusivity through women-centric
product launches and education-based initiatives.
• Emphasis on innovation with contributions in Cancer
research.
Regular coverage seen in Eikona Publications:
– Dainik Bhaskar
– Tarun Bharat
– The Hitavada
Cat-A publications:
– Punyanagari
– Dina Kural
– Dina Bhoomi
and more.
Objective:
Position Axis MF as thought leader in investment & financial planning
Sample PR Work:
• Hybrid Funds as a 2025 investment strategy
• Evaluating mutual fund performance
• Impact of FIIs & arbitrage funds on market volatility
Results (Last quarter):
• Wide media coverage in 21 cities including Tier I regions such as Delhi
NCR, Mumbai, Bangalore, as well as Tier II and III regions such as Indore,
Raipur, Patna, Bilaspur, and more.
• Strengthened thought leadership in mutual funds investments and
portfolio diversification; Established brand credibility as a market
expert.
• Visibility in leading publications across PAN India such as the New
Indian Express, Rajasthan Patrika, Dainik Bhaskar, Punjab Kesari,
Rashtriya Sahara, Sanjeevani, etc
Objective:
To execute the campaign of brand penetration in Rajasthan and boost insurance in the region.
Results:
• 72 coverage achieved in less than two weeks across Rajasthan.
• Approximately 30% of total coverage was achieved in CAT-A Publications.
• A total PR Value of 24139150, with visibility in publications like: Rajasthan Patrika, Dainik Bhaskar,
Dainik Navjyoti, Rashtradoot, and more.
Objective:
To educate and build trust by addressing common misconceptions about insurance and highlight its
real-world benefits with article placements and press releases across PAN India.
Results:
• 93 coverage (2 digital) with 30% Cat-A publications and a total PR Value of 27283305.
• 46 articles published, all Cat-A publications and a total space of 5151 sq. cm covered.
• The coverage were achieved within a week, and the articles within 15 days of time
Objective:
• Position SBI Life as a leader in guaranteed income solutions by launching a new product (Smart
Platina Supreme) and drive awareness and trust among target customers.
• Leverage media engagement to highlight how the product meets different age groups’ financial
goals through press releases, article placements, and interviews around the product both digitally
and in print.
PR Strategies:
• Press Release: Announcing Smart Platina Supreme’s unique features & market relevance.
• Media Coverage: Placement in leading financial & business publications.
• Relationship Building Meetings: Explaining how guaranteed income plans provide stability in
uncertain markets.
• Interviews with SBI Life Spokesperson: Discussing the importance of financial planning & security
Results (January)
• Increased product awareness through strategic
media placements.
• Positive consumer perception around guaranteed
income plans