TAFE J farm is an initiative service of TAFE. The idea of the initiative is to provide rental tractors and other farming equipment to farmers.
Challenges – To educate journalists about the initiative, understand their needs and then design the article accordingly to fulfil their needs and convince them to give it a good space was a challenging part.
The conference was organized in five states including Odisha, Bihar, Jharkhand, Gujrat, and Assam. Agriculture ministers of these states inaugurated the event that turned into a political conference as the media of these regions were not showing concern about the service. On the contrary, they were only interested in covering the political view.
PR strategy – We caught media attention by briefing them about the unique service. It helped us to convey the right message to the target audience.
The result – The app started getting recognition just after the conference, it has a good reputation as well as a large number of customers in its market.