Case Studies

PR Case Study ITCX: World's Biggest Temples Convention & Expo

A high-impact PR campaign for the International Temples Convention and
Expo (ITCX) in Varanasi, ensuring global visibility for the first-of-its-kind event.

Campaign Overview

Context :Kashi The Spiritual Heart

Kashi, or Varanasi, is revered as the spiritual capital of India, holding immense religious and cultural significance. Renowned for its spirituality and temples situated on the banks of the sacred river Ganga, Kashi has been a center of pilgrimage for thousands of years.

ITCX was an exclusive platform dedicated to addressing the management, administration, and operations of temple ecosystems globally, bringing together representatives to exchange ideas and share best practices.

Project Scale

The three-day convention brought together renowned scholars, temple trustees, historians, and architects. It showcased India’s vast temple ecosystem—its heritage, architecture, economy, and cultural relevance—on a national platform.

Participation & Impact

The event witnessed active participation from experts, devotees, and stakeholders. The PR campaign achieved massive regional and national media coverage, significantly boosting visibility and strengthening the overall impact of the convention.

THE HURDLES

Key Operational & Media Challenges

Navigating time constraints, complex logistics, and ensuring seamless communication across all stakeholders.

Tight Time Constraints

Strict deadlines for organizing the entire Expo. Required crucial coordination among operational and on-ground teams.

Logistical Complexity

Finding a venue for the expected number of global attendees. Coordinating media transportation, accommodation, and event setup.

Communication & Media

Ensuring effective coordination with clients, sponsors, speakers, and media. Generating adequate, high-quality media coverage and handling queries effectively.

THE SOLUTION

COMPREHENSIVE PR STRATEGY

A multi-pronged approach covering outreach, thought leadership, digital engagement, and proactive follow-up.

Press Conferences

Press Release

Artist Interviews

On Ground Activities

01 Strategic Communication Planning

A structured communication roadmap was created to highlight the convention’s cultural, historical, and economic value. Messaging was aligned for media, stakeholders, scholars, and temple representatives to ensure consistent and impactful outreach across all platforms.

02 Pan-India Media Engagement

A multi-layered media engagement plan was executed, involving national, regional, and local outlets. Press releases, expert bytes, and spokesperson interactions helped position the convention as the world’s biggest temple knowledge platform, generating strong pre-event buzz.

03 Stakeholder Coordination & Support

Close collaboration with temple trustees, historians, spiritual leaders, and organizers ensured smooth operations. Coordinated efforts helped refine narratives, address queries effectively, and build credibility for the event among diverse audiences.

04 Extensive Coverage & Amplification

The campaign resulted in widespread coverage across major Hindi and English newspapers. Continuous follow-ups and story pitching secured high-visibility placements, strengthening the event’s identity and significantly enhancing its national reach.

Headlines That Made Waves

Highlights from the extensive media coverage received across print and digital platforms.

Dainik Bhaskar

Indore

"Vishva ka sabse bada Temple Convention – Bharat ke Sanskritik Vaibhav ka Pradarshan"

– Coverage highlighting the Expo’s scale and its role in showcasing India’s temple heritage.

Patrika

Bhopal

"Mandiron ki virasat ko sanjone wala anokha manch"

– Experts discuss the need to preserve temple architecture and heritage for future generations.

Nai Duniya

Ujjain

"Temple Ecosystem par vishesh charcha – desh bhar ke visheshagyon ka sangam"

– Report emphasizing the participation of scholars, historians, and temple trustees.

Outcomes

Unmatched Visibility

125+

Print Placements

Across top-tier publications

25+

Online Media Portals

Securing digital reach and visibility

The campaign secured widespread coverage across major newspapers, including Dainik Bhaskar, Patrika, Nai Duniya, Central Chronicle, Sandhya Prakash, Free Press Journal, and others. This exceptional media presence strengthened the convention’s national prominence and boosted awareness among diverse audiences.

Conclusion

The strategic communication efforts for the Temples of India Convention & Expo generated exceptional visibility nationwide. Comprehensive PR outreach, media coordination, and continuous engagement played a pivotal role in amplifying the event’s cultural and spiritual significance.

“The campaign not only delivered extraordinary media coverage but also reinforced the event’s position as a landmark platform for India’s temple heritage.”