O v e r v i e w
Launched in 2005, KISNA is the flagship diamond jewellery brand from the
Hari Krishna Group. KISNA has established an extensive distribution network,
reaching over 3,000+ shop-in-shop outlets across 28 states in India. The
brand has over 47 exclusive showrooms across India. With an ethical
sourcing of diamonds from mines to market, KISNA has an unmatched
portfolio of 10,000+ unique designs. The company also provides 90%
Buyback & 95% Exchange on diamond jewellery including making charge.
O b j e c t i v e s :
Increase Brand Awareness: Generate significant media
coverage to introduce the brand and the launch of its first
exclusive showroom
Drive Media Traffic: Attract a large number of media
personnel to the launch and ensure presence in print, online, and social media.
Build Brand Image: Position the jewelry brand as luxurious,
exclusive, and a desirable destination for jewellery purchase.
S t r a t e g i e s :
− Pre Event Activities
The team did media rounds and invited the media personnel for the
launch.
− Event Activities
Media management by the team at the venue.
Video Bytes with the spokesperson from Kisna were arranged.
Interactions with print media was ensured.
Press release was disseminated to all the media present at the venue.
− Media Attendance
15 media personnel attended the event.
R e s u l t s :
Coverage in 14 print media includingN, Kesari, Tarun Bharat,
Gavakari, 12 online media, and 5 social media (Youtube).