About- KOO

Koo, a local micro-blogging platform and India’s response to Twitter was brought into the world in 2020 amid the maxims ‘ Vocal for Local’ and ‘Make in India ‘ by Aprameya Radhakrishnan and Mayank Bidawatka. One of the biggest USP of the KOO app is its ability for users to communicate in over ten regional languages: Hindi, Marathi, Kannada, Tamil, Telugu, Assamese, Gujarati, Punjabi, Bengali, and English.

Koo is now moving towards creating an ethical and reliable social space to avoid the widespread misinformation and fake news prevailing in India.

Objective:

To establish KOO as one of a kind micro-blogging platform in India, promote its USPs, build trust among the users in its reliability and safety, and make KOO a prominent placeholder amongst the top Indian audience. To promote Koo in the sports domain.

Challenges:

• To introduce Koo to the sports media
• To cater to multiple markets in Rajasthan, MP, Chhattisgarh, UP, Bihar, Jharkhand, Punjab, and Haryana.
• To get coverage in CAT A in wires, online, and print publications

PR Strategy:

• To run different campaigns over the KOO app to convert audiences and enthusiasts of sports,
• To bring KOO to the foreground across different segments of media and establish its reliability.
• Design and generate different story angles to highlight the KOO app in print and online media focusing on the Sports segment

PR Tool used: Press Release and Embeds:

• To create awareness and increase brand exposure
• To talk about the exclusivity of content
• Ensure good coverage in a given time

Result:

Koo app was accepted well by the media and we were able to deliver the best outputs

Broadcast Media:

Coverage garnered in Aaj Tak (Twice), News Nation – 1 Time, News 24 – 6 Times (Koos on Footer), Sports Yaari (Twice) and 208 print media coverage.

• 805 online coverage top media portals
• 633 total embeds with 555 embeds in Cat A

Case Study KOO Sport by Pawan PR24x7