PR Case Study: Sun Neo’s “Prathaon Ki Odhi Chunariya: Bindani”
A PR case study highlighting a festive, culture-led promotional campaign for
Sun Neo’s show Prathaon Ki Odhi Chunariya: Bindani, driving strong regional media visibility.
Campaign Overview
Context: Navratri Celebrations in Bhopal
During Navratri, the cast of Prathaon Ki Odhi Chunariya: Bindani visited Bhopal to engage with fans, media, and the local community. Actors Gauri Shelgaonkar, Akash Jagga, and Monika Khanna participated in Garba celebrations with underprivileged girls from an NGO and local women, creating a culturally rich and socially meaningful outreach.
Project Scale
During Navratri, the cast of Prathaon Ki Odhi Chunariya: Bindani visited Bhopal to engage with fans, media, and the local community. Actors Gauri Shelgaonkar, Akash Jagga, and Monika Khanna participated in Garba celebrations with underprivileged girls from an NGO and local women, creating a culturally rich and socially meaningful outreach.
Participation & Impact
The PR campaign achieved strong regional visibility through targeted media outreach and press conferences, resulting in 17+ print coverages and 16+ online articles, with coverage across leading vernacular outlets including Raj Express, People Samachar, Haribhoomi, Navdunia, Dainik Jagran, and Navbharat.