PR Case Study: Jaat Press Conference
A PR case study on the promotional press conference for the upcoming film Jaat,
highlighting strategic media engagement and strong regional visibility.
Campaign Overview
Context: Varanasi – A High-Impact Promotional Destination
As part of the promotional campaign for the theatrical release of Jaat, a high-profile press conference was organized in Varanasi. The event featured lead actors Sunny Deol and Randeep Hooda, who engaged directly with fans and media, creating strong buzz ahead of the film’s release.
Project Scale
The press conference was executed as a focused, on-ground promotional activity with strong media turnout. It was designed to highlight the film’s mass appeal, star power, and core themes through structured interactions and visual-driven coverage across platforms.
Participation & Impact
The PR campaign achieved strong multi-platform visibility through strategic planning and professionally managed on-ground execution, resulting in 17+ print coverages, 10+ online articles, and presence across 11 electronic channels, including leading outlets such as Jagran, Amar Ujala, Hindustan, Dainik Bhaskar, ANI, and major regional TV networks.