PR Case Study IIFA 2025: Silver Jubilee Celebration
A PR case study on the NEXA IIFA Awards 2025, highlighting strategic media outreach
and sustained nationwide visibility celebrating 25 years of Indian cinema.
Campaign Overview
Context: Jaipur – The Pink City
The Silver Jubilee edition of IIFA 2025 celebrated 25 years of Indian cinema against the regal backdrop of Jaipur. The event combined cinema, culture, and destination branding to position IIFA as a global entertainment phenomenon.
Project Scale
A large-scale international event bringing together top Bollywood celebrities, media, and industry leaders. The campaign highlighted IIFA’s legacy, cultural significance, and premium global stature.
Participation & Impact
The PR campaign achieved sustained visibility through strategic press releases and targeted media interactions, resulting in 377+ print coverages and 133+ online articles across leading national and regional publications.