Press Release DisseminationAs the phrase suggests, dissemination refers to broadcasting a message or information to public or the target audience through media. Usually a press release is prepared by the PR team of the brand and it is been scattered to the print, digital and electronic media as required.
Analysis of Market
Press dissemination is the process through which specific news contents are articulated and received by the public or audiences. Beliefs, announcements, agendas are inserted into the press releases which is disseminated into the media outlets. It can be said that the process of dissemination of news article is anything but linear. It’s a cynical and dynamic process. Articles related to different sections like that of education, health or entertainment etc., goes to their respective section/ person in the media. It is necessary for the article to reach to the right person who has the authority and power to make it reach to its audience.