PR AnalysisA situational analysis helps to identify the external and internal concerns of a brand based upon which proper initiatives are taken. Usually, an analysis consists of strength, weakness, opportunities and threats. It provides the opportunity for professionals to examine and assess factors impacting the brand and prepare an overview of the target market, potential customers, competitors, threats etc.
Analysis of Market
To develop a story that your audience will really think is relevant, go out and research the background to your industry. You will find the best stories develop from the most active debate in your industry. You can then write a story that will resonate with your audience. If your company is an Internet service provider, and current industry polls show Internet users are frustrated with Spam and pop-up ads. Write stories about consumer frustrations with Spam and pop-ups to attract the interest of your potential audience. PR does not sell but it does attract attention to your company. Once you have the audience’s attention, the process of selling can begin.