Planning & Strategy DevelopmentIn this ever changing world, it is no longer enough to know how to do things. In fact, it is essential to have a proper guideline to know what to do, why and how to evaluate its effectiveness. Strategic planning is about deciding what and how it wants to achieve its objective. Efficiency of public relations is thoroughly based on solid and consistent action. Strategies in PR includes communication, preemptive action, offensive and defensive responses, rectifying behavior, strategic inaction etc.
Analysis of Market
One can ask, given the fluctuation and inconsistency in PR field what is the point of Planning and strategy. But, most of the time, people need a proper direction and seek a level of order that has some predictability over it. Having a sense of work is what most people want and which help them to prioritize and frame work. Strategy is the heart of planning in public relations. One of the component upon which strategic planning is based is creativity. Before putting together a plan to be effective, creative ideas are needed. Too many campaigns never make give expected results because they are mostly built on novelty rather than practicality. In this competitive world, all are having the same target markets and audiences and therefore it is a mandatory requirement to have a proper plan and strategy for successful endeavors.